TikTok Ad Sizes
The dimensions TikTok ads use, the parts of the screen to keep clear, and a free tool that makes each size from one image.
Free • No signup • Your images are processed in your browser
Drop your ad here
or
JPG, PNG or WEBP • Max 20 MB
1080 × 1920, and almost nothing else
TikTok is built around a single shape: a 9:16 portrait that fills the phone, 1080 pixels wide and 1920 tall. In-feed ads, image ads and carousel ads all look best at that size.
TikTok also accepts square 1:1 and horizontal 16:9 creatives. They are shown smaller, in the middle of the screen, so treat them as fallbacks for creatives that cannot be reshaped.
TikTok ad sizes by shape
| Placement | Recommended or common size | Good to know |
|---|---|---|
| Vertical (recommended) | 1080 × 1920 (9:16) | Fills the screen. Use this wherever you can. |
| Square | 1080 × 1080 (1:1) | Accepted. Shown centred with empty space above and below. |
| Horizontal | 1920 × 1080 (16:9) | Accepted. Takes up less than a third of the screen height. |
| Carousel images | 1080 × 1920 (9:16) | Use one shape for every image in the carousel. |
Last updated: . These reflect common practice for TikTok and have not been checked against TikTok's current documentation, so confirm them in TikTok Ads Manager. Sizes shown are recommended or commonly used sizes unless a minimum is stated. Platform specifications can change. Check the platform's current advertising documentation before launching a campaign.
Where the interface sits
Right edge: the action buttons
The profile picture and the like, comment, share and sound icons run down the right-hand side. Keep logos and text out of roughly the right-hand 15% of the frame.
Bottom: caption and call-to-action
The account name, caption and ad button cover the lower part of the screen, and the caption grows when it is long. Treat about the bottom quarter as unusable for anything important.
Top: the navigation tabs
The Following and For You tabs sit across the top. Leave a margin of roughly 130 pixels there on a 1920 pixel tall image.
Your images stay on your device.
Creatives are processed directly in your browser and aren't uploaded to our servers. There is no account, no image storage and nothing to delete afterwards. Close the tab and they are gone.
Questions
What is the best size for a TikTok ad?
1080 × 1920 pixels, a 9:16 ratio. It is the only shape that fills the screen.
Does TikTok accept square ads?
Yes, 1:1 is accepted, as is 16:9. Both are shown smaller than a vertical ad, so convert to 9:16 when you can.
Is the TikTok ad size the same as Instagram Reels?
The dimensions are identical, 1080 × 1920. The interface covers different areas on each app, so check the safe zones for both if one image is used on the two.
Related tools and guides
- TikTok ad resizer
Make the 9:16, square and 16:9 images.
- Instagram Reel ad size
How the same shape is treated on Instagram.
- resize one creative for every platform
TikTok included.