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Instagram Reel Ad Size

Instagram Reels ads are full-screen 9:16 images or videos. Upload a square or feed image and get a Reel-sized still in seconds.

Free • No signup • Your images are processed in your browser

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JPG, PNG or WEBP • Max 20 MB

Same shape as a Story, less room for text

A Reels ad fills the phone screen at a 9:16 ratio, exactly like a Story. Meta's ads guide recommends 1440 × 2560 pixels and accepts anything from 500 pixels wide. 1080 × 1920 is the size most tools export, and it is sharp on every phone.

What differs is how much of the frame the app covers. Reels show the account name, caption, audio label and a column of buttons over the picture, and the caption allowed on an image Reel ad is short, about 44 characters. The image has to carry the message, and it has to carry it in the middle of the frame.

Reel size and safe zones

Instagram Reels ad dimensions and the areas to keep free of text and logos
PlacementRecommended or common sizeGood to know
Aspect ratio9:16The one requirement Meta enforces, with a 1% tolerance.
Common export size1080 × 1920The standard file from CreativeResize. Works for Reels and Stories.
Meta's recommended resolution1440 × 2560CreativeResize makes this size too. Use it if your source image is at least that large. The minimum width is 500 pixels.
Top safe zoneAbout 14% of the heightRoughly 270 pixels on a 1920 pixel tall image.
Bottom safe zoneAbout 35% of the heightRoughly 670 pixels. The caption, audio label and call-to-action sit here.
Side safe zonesAbout 6% at each sideRoughly 65 pixels. The action buttons run down the right edge.

Last updated: . Feed, Stories and Reels figures were checked against Meta's ads guide on 6 October 2026. Sizes shown are recommended or commonly used sizes unless a minimum is stated. Platform specifications can change. Check the platform's current advertising documentation before launching a campaign.

Making an image work as a Reel

  • Only the middle half is truly yours

    Take away 14% at the top and 35% at the bottom and about 51% of the height is left. On a 1080 × 1920 image that is a band roughly 980 pixels tall. Put the product, the headline and the logo inside it.

  • A square sits almost entirely inside it

    A square ad placed whole in the frame runs from 22% to 78% of the height. Its top clears the safe zone easily. Its lowest quarter falls under the caption, so keep prices and buttons out of the bottom of your square design.

  • Reels are a video placement first

    A still image runs as a short static Reel. It works, and it is far better than letting Meta crop a feed image, but motion usually performs better here. CreativeResize resizes images only, not video.

Your images stay on your device.

Creatives are processed directly in your browser and aren't uploaded to our servers. There is no account, no image storage and nothing to delete afterwards. Close the tab and they are gone.

Questions

What size is an Instagram Reel ad?

A 9:16 ratio. 1080 × 1920 pixels is the common size, and Meta's ads guide recommends 1440 × 2560 where the source allows it.

What are the safe zones for Instagram Reels ads?

Meta's guidance is to keep roughly the top 14%, the bottom 35% and 6% at each side free of text, logos and other key elements.

Can I use an image for a Reels ad?

Yes. Meta's ads guide lists image specifications for the Instagram Reels placement. Check Ads Manager for the placements available to your objective.

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