Meta Ad Sizes
Four image sizes cover Facebook, Instagram and Messenger. Here is which one goes where, and a free way to make them all at once.
Free • No signup • Your images are processed in your browser
Drop your ad here
or
JPG, PNG or WEBP • Max 20 MB
Why Meta asks for more than one image
A Meta campaign with Advantage+ placements can put the same ad in front of people on Facebook, Instagram and Messenger, in feeds, Stories, Reels and search results. Those surfaces are different shapes. Give Meta one image and it will crop or pad it to fit wherever it lands.
Give it four and it uses the right one each time. Ads Manager calls this placement asset customisation: you upload a version per shape and assign each to its group of placements.
Meta ad sizes by placement group
| Placement | Upload this format | Good to know |
|---|---|---|
| Feeds (Facebook, Instagram) | 1080 × 1350 (4:5) | Use 1080 × 1080 (1:1) instead if you want one image for feeds and everything square. |
| Stories (Facebook, Instagram, Messenger) | 1080 × 1920 (9:16) | Full screen on all three apps. |
| Reels (Facebook, Instagram) | 1080 × 1920 (9:16) | Same file as Stories. Keep the lower third clear. |
| Marketplace, right column, search results | 1080 × 1080 (1:1) | Small, grid-style spots where a square reads best. |
| Link ads and landscape placements | 1200 × 628 (1.91:1) | The wide shape used when an ad looks like a shared link. |
Setting it up in Ads Manager
Upload each size to its placement group
At the ad level, choose your main image, then edit the placements. Ads Manager groups them into feeds, Stories and Reels, and right column and search. Swap in the matching image for each group.
Name the files so you can tell them apart
Four versions of one ad look alike in a file picker. AdResize adds the format to each filename, such as summer-sale-feed.jpg and summer-sale-stories-reels.jpg, so the right one is easy to find.
If you only make two, make 4:5 and 9:16
Most Meta impressions are on phones, in feeds and in full-screen placements. Those two sizes cover both. The square and landscape versions fill in the remaining spots.
Your images stay on your device.
Creatives are processed directly in your browser and aren't uploaded to our servers. There is no account, no image storage and nothing to delete afterwards. Close the tab and they are gone.
Questions
What are the Meta ad image sizes?
1080 × 1080 (1:1), 1080 × 1350 (4:5), 1080 × 1920 (9:16) and 1200 × 628 (1.91:1). Together they cover the image placements on Facebook, Instagram and Messenger.
What happens if I upload only one image to Meta?
Meta adapts it to each placement automatically, by cropping it or adding space around it. That often works for a simple photo and often fails for an ad with text near the edges.
Does AdResize work for video ads?
No. It resizes still images: JPG, PNG and WEBP in, JPG or PNG out.
Also available: Facebook ad resizer · Instagram ad resizer · Facebook ad sizes · Instagram ad sizes · Facebook feed ad size · Instagram Story ad size · all Meta formats