Instagram Ad Sizes
The dimensions for Instagram feed, Stories, Reels and Explore ads, with a free tool to produce each one from a single image.
Free • No signup • Your images are processed in your browser
Drop your ad here
or
JPG, PNG or WEBP • Max 20 MB
Three sizes do nearly all the work
Instagram ads appear in the feed, in Stories, in Reels and in Explore. For image ads that means three sizes worth making: 1080 × 1350 for the feed, 1080 × 1080 as a square fallback, and 1080 × 1920 for the two full-screen placements.
A landscape 1.91:1 image is accepted in the feed too, but it is the smallest thing on the screen, so treat it as a last resort. Upload your creative above to get all of these in one go.
Instagram ad sizes by placement
| Placement | Upload this format | Good to know |
|---|---|---|
| Feed | 1080 × 1350 (4:5) | The tallest image the feed allows, so it holds attention longest while scrolling. |
| Feed, square | 1080 × 1080 (1:1) | Accepted everywhere in the feed. A good choice for carousels. |
| Stories | 1080 × 1920 (9:16) | Full screen, shown between the Stories of accounts people follow. |
| Reels | 1080 × 1920 (9:16) | Full screen. The caption, audio label and buttons cover the lower part. |
| Explore | 1080 × 1350 (4:5) or 1080 × 1080 (1:1) | Appears in the feed people scroll after tapping a post in Explore, so feed sizes apply. |
| Feed, landscape | 1200 × 628 (1.91:1) | Accepted, but takes less than half the height of a 4:5 ad. |
Choosing between them
Default to 4:5 in the feed
At the same width, a 1080 × 1350 image is 25% taller than a square one. That extra height is free screen space, and it is the main reason vertical feed ads tend to get noticed more.
Make a real 9:16, not a stretched square
Stories and Reels fill the whole phone. A square dropped into that space leaves empty bands above and below. Resize it properly, with the creative kept whole and the background filled in, so it looks made for the placement.
Keep every size at 1080 wide or more
Instagram displays ads at up to 1080 pixels wide. Anything narrower is enlarged and loses sharpness, which shows first in small text and logos.
Your images stay on your device.
Creatives are processed directly in your browser and aren't uploaded to our servers. There is no account, no image storage and nothing to delete afterwards. Close the tab and they are gone.
Questions
What is the best Instagram ad size?
For the feed, 1080 × 1350 pixels (4:5). For Stories and Reels, 1080 × 1920 pixels (9:16). Running both lets Instagram show the right shape in each place.
Can I use a square image for Instagram ads?
Yes. 1080 × 1080 is accepted in the feed and Explore. In Stories and Reels it will not fill the screen, so make a 9:16 version for those.
Are Instagram ad sizes the same as Facebook ad sizes?
For the shared placements, yes. Feed, Stories and Reels use the same dimensions on both, so one set of images can run on Facebook and Instagram together.
Also available: Facebook ad resizer · Instagram ad resizer · Facebook ad sizes · Meta ad sizes · Facebook feed ad size · Instagram Story ad size · all Meta formats